This project focuses on creating a visual identity for the city of Graz, Austria. Through research and iterative sketch development, the final logo aims to capture the character and atmosphere of the city in a clear and memorable mark.

The Graz city logo was created to reference the melding of the city’s deep-rooted Austrian history and growing contemporary art and design developments, appealing to both citizens and visitors. The logo is inspired by the edelweiss, a rare flower that blooms in a star formation, and is named the flower of Austria. I wanted the design of the logo to use the flower’s layered star pattern while referencing the contemporary aspects of the city through the bold colors represented in the Graz and Austrian flags. I used the bold, sans-serif font Arnika Variable, created in Graz, to reference the modern aspects of the city in combination with historical elements.

Concept: